There’s always two sides to every story, and that is definitely true about internet marketing. Many people bank on the fact that they’ve hired SEO companies to work out the kinks with traffic generation and attention online. This is something that many feel is a scenario that will garner them huge successes. It’s true, in some capacity, as there are a lot of positive testimonials to consider when it comes to optimization strategies, and advertising as a whole. The other side of the coin, however, is a long steady list of complaints from people that have trusted professionals to work on SEO and have seen their sites plummet in favor.
If you have ever been burned by a company promising you the world in terms of attention online, then you need to understand that not all SEO companies are created equal. You may go out and get a lot of estimates and hire the one with the lowest bid, but when you consider “cheap” optimization and marketing, you will get nothing but “cheap” methods. Shortcuts can be taken in the world of marketing and they are definitely rampant amongst companies working on search engine optimization.
Above all else, the question remains, could SEO companies hurt your rankings?
The short answer is yes. There are some companies today that will harm your pages rank and could even get you penalized by Google, Yahoo, and Bing. This may not seem like a harsh reality at first glance, but when you see your traffic plummet and your earnings go down, you will definitely see a problem developing. You want to make sure that you don’t lose sight of the bigger picture, as you try to gain market share through digital advertising protocol.
The reason why some companies could harm your rankings is simple, they are taking liberties with your brand. No matter how long you’ve been in business, and no matter how long you’ve had a website up and running, you are going to need help eventually. Even the biggest brands in the world had to consider advertising in the new age. That’s where search engine optimization becomes powerful. The fact that big corporations have people in their tech teams working on this type of optimization is just one of the many reasons why you should not overlook the overwhelming evidence that SEO matters.
Even though it matters, the harm in dealing with SEO companies, stands on whom you use and what they are doing to help you get attention online. If they do any of the shortcuts that are frowned upon by search engines, you can definitely see the drop in your traffic overall. In fact, the drops have been so severe at times that some companies completely folded after recent algorithm changes. Some company saw their websites completely gone from all mentions in search queries, and that’s when things get really bad.
Not all companies are bad. You will find that there are a lot of good designers, marketers, and SEO analysts that will be able to consult you and bring to life your pages for the better. Whether you want to ensure that you have millions of hits, or just a fraction of that number, you will need to have someone dedicated to working on proper protocol for search. Without traffic coming from search engines, you could end up fighting an uphill battle for attention in your industry.
Just remember, your competition is most likely already looking into SEO companies, and could very well use someone that you decided not to. When that occurs, you are going to need more than just a fancy website to compete on a level playing field with others. Keep that in mind as you move forward with hiring anyone for the purpose of optimization strategies and more.