More and more people are now opting for Search Engine Optimization in order to make their website known around the world. Companies and online businesses take this advantage in order to broaden their marketing horizons and reach a large target market. With the help of New York SEO, a website owner will be able to benefit from making his or her site one of those that are on the top of Search Engine Results Page or SERP. The problem is, there are a lot of people who become greedy when it comes to climbing the rankings of SERP to the point that they use methods that are known to be the black hat of SEO. Find out the things you need to avoid when it comes to getting on the top of SERP, as well as how original article content can efficiently help you in reaching your goals.
What is the Search Engine Result Page and How Can It Affect a Website?
Search Engine Results Page or SERP refers to the page with the list of results a search engine shows a person who searched for a particular keyword. The list of results basically displays the links and their titles or items including the part of the content where the keywords appear. Most people usually click the link which is on the top of the list. Because of this, almost all of the website owners set this as a goal. To be on the top of the list, they apply the method of SEO. By climbing the top of SERP, a website will surely be able to gain more visitors. This is highly beneficial especially to online stores and businesses since to them, more website visitors means more sales and profit.
What is Search Engine Optimization?
Search Engine Optimization or SEO is a process done to bring a site to the top of SERP. The most efficient way to do this is to write articles and blogs that has the keywords of which the website is about. The write-ups are posted on article directories and are then back linked to the website. Posting articles is far cheaper than advertising which is why a lot of website owners opt for it. However, not all the methods in doing SEO are safe.
What are the Black Hats of SEO?
Though posting write-ups is the best way of doing SEO, it doesn’t mean that every process that allows this is safe. Black hats of SEO refers to the illegal acts of doing it. It is highly important to follow the journalistic ethics and rules when doing SEO. Among the things that a writer must avoid is plagiarism and creating duplicate content. These acts have consequences. Plagiarism is basically different from duplicating contents though they have similarities. Copying a write-up of another writer is called plagiarism, while duplication is posting a content which is similar to your other write-up.
To evade the existing search algorithms of search engines, there are people who spin their articles in order to generate a more unique duplicate of the original one. There are a lot of people who take the advantage of using article spinning tools and services in order to produce more write-ups in a short period of time and climb the SERP rankings faster. However, whether a spun article has a high uniqueness percentage or not, it is still considered as a duplicate. Search engines are now taking a step to filter duplicates and penalize those who post and benefit from them. This is the reason why it is best not to spin the articles and just use the original content alone. Though producing original write-ups takes more time than spinning articles, doing so does not have any downside.
By doing New York SEO the right way, you can be sure that you are generating legit website traffic that will actually result into more profit for your business. This is highly important even if you are planning to hire the services of a SEO company. You have to be sure that the company you are opting for is not doing any SEO black hat for your website. Keep in mind that you are the one who will suffer the penalties that search engines may apply in the long run if black hats are done for your website. The best option you have is a search optimization company that specializes on executing various methods to generate organic website traffic.
With us, you will not have to worry about any penalties that search engines might impose. We do Search Engine Optimization for our clients the right way. We specialize in building websites, large or small, by improving every aspect that would help them generate more organic online traffic. Our SEO services are already proven and we have already helped lots of people reach their goals online by developing their websites and making them climb the Search Engine Results Page. Rest assured, you will be handled by some of the best New York SEO specialists. Start reaching your goals with us today and be one of our satisfied customers.